Hell Energy is a young successful member of the only-two-decade old on the other hand dynamically developing energy drink scene and market. Hell is also one of the most vigorously evolving FMCG brands, which is proven by its short road to success and exploding export markets. The brand was born in 2006, became the market leader in Hungary and a dominant competitor in the International markets within three years. The brand being top choice of consumers in several markets is now available in 28 countries worldwide. The secret to Hell Energy’s lies in exceptional quality, the brand’s perfect price/value ratio and wide availability, (we aim to achieve a 70% distribution in every country) the international marketing communications background and at last but not least the brand’s positioning as per the consumer needs.